Cynthia Gliwa '16
What started out as branding an identity turned also into an exploration of materials and a positive acknowledgement of the commercialization of art. Inspired by art of the past, I integrated elements of the traditional Japanese tea ceremony and the ancient Japanese marbling technique, suminagashi, into the branding and design of my proposed tea shop, Serenitea Arbor.
Harmony, respect, purity, and most importantly serenity, are the four main values the Japanese tea ceremony was built upon. Serenitea Arbor holds these values to be true as well and is dedicated to maintaining them each day.
To further visualize tradition and Japanese aesthetic, I utilized the floating ink technique of suminagashi. The freedom with which the ink flows upon the surface of the water creates unrepeatable patterns. Once a sheet of rice paper has been briefly placed upon the surface of the water and gently peeled off, that specific instant in time is captured. Furthermore, patterns reminiscent of mountains, clouds, seascapes, and the like are produced. A space is created with enough breathing room to evoke thought and contemplation from each viewer. As such, I give freedom to each individual viewer in finding their own meaning of each piece of art.