Amy Ballance '17
Graphic Designer at OX Creative
In sociology, a common question we asked in response to social issues were “What is keeping these issues in place?” “What is the underlying problem?” In order to create change, we had to first understand the root of the problem. A similar question is asked during the designing process. Through many different influences my work was geared towards solving social and environmental issues, and I acted as a social critic. As stated in an article by Van Laar, a social critic uses art as “a means of human liberation, a tool in the struggles against injustice, a way to transform the world.” Art legitimately takes many forms but personally, I want to be part of contributing to an ecologically sustainable planet and social justice. For my thesis statement project, this purpose has been directing me forward, in wanting to solve a social issue I stumbled upon months ago. You will be somewhat disappointed hear to that the chocolate you eat typically eat involves child trafficking and slave labor. Major US corporations such as Nestle, and Hershey play a significant role in Child Labor and trafficking, in Ghana. I contacted and am in negotiations to rebrand Fairafric, a German chocolate company whose entire production, from growing the beans to creating the chocolate bar, is made in Ghana. Advanced production means Ghanians to reap healthcare, education, empowerment for women, sustainability, and higher wages. Through understanding the company, I’ve created a new brand that highlights Fairafric’s unique mission and vision to equip the people of Ghana to escape poverty, as it sets them far above many chocolate companies. The over arching goal was to create a strong brand image, bring to light a social issue, and empower the viewer to be apart of the solution.